Venture is
An international travel publication and social platform for women aged 18-24, promoting ethical, affordable travel and cultural exchange.
Venture is also
A web design and publication concept I created over the summer, inspired by my first international solo travel experience. The service is aimed at young women who are eager to participate in travel in a way that is cost effective, safe, and ethical, and to connect them with a like-minded community.
This brand concept utilizes my photography, taken over the two weeks I spent in London & Ireland the summer of 2026.
Logo & Wordmark Development
I began conceptualizing a wordmark on pen and paper. It was important to me that my logo didn't feel overly standardized or impersonal, which drove me to explore freehanded typography as opposed to a canned font.
I additionally created a simple character to pair with a secondary word mark iteration that would function as an alternative logo or app icon.
Photography
The web design aspect of venture is primarily concentrated on letting locations speak for themselves. Venture is designed for users to be able to (privately or publicly) publish their own journal entries and photography to function as a digital scrapbook.
As such, It was important to me that the photography I used was my own. Shown here are a number of photographs I took with the intention of being used in my web design.
Web Frame Concept Pages
Landing Page Application
